منابع مشابه
Pharmaceutical advertisement claims in Australian medical publications.
OBJECTIVE To determine the quality of claims in advertisements published in Australian medical publications, describe how benefits and harms are presented, and examine the level of underpinning evidence. DESIGN AND SETTING Audit of a consecutive three-month sample of advertisements appearing in six popular Australian medical publications. MAIN OUTCOME MEASURES Proportion of advertisements w...
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Advances in management of clinical conditions are being made in several resource poor countries including Nigeria. Yet, the code of medical ethics which bars physician and health practices from advertising the kind of services they render deters these practices. This is worsened by the incursion of medical tourism facilitators (MTF) who continue to market healthcare services across countries ov...
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15 صفحه اولThe effect of advertisement choice on attention
The purpose of this study was to assess the effect of advertisement choice on individuals’ subsequent attention towards the advertisement. Participants in this study decided which type of advertisement to watch or they were not given a choice. Results of the study showed that advertisement choice significantly influenced female participants’ subsequent attention towards the advertisement but no...
متن کاملModeling the Effects of Advertisement-Avoidance Technology on Advertisement-Supported Media
Technology occasionally changes media consumers’ control over the amount of advertising to which they are exposed. Advertisers and media firms will benefit from an empirical methodology to forecast the degree to which such technologies will affect their business. This paper introduces such a methodology. I develop a game-theoretic model of advertiser-supported media markets: media platforms (e....
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ژورنال
عنوان ژورنال: Journal of the Korean Medical Association
سال: 2008
ISSN: 1975-8456
DOI: 10.5124/jkma.2008.51.7.600